معرفی
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at the Crummer Graduate School of Business, Rollins College, USA, and an Honorary Professor at Aston Business School, UK. He also serves as founding Academic Director of the Executive DBA program at Rollins and Editor-in-Chief of the European Journal of Marketing. With a Ph.D. from Oklahoma State University and degrees from the University of Tulsa, Marshall bridges academia and industry through consulting, editorial leadership, and textbook authorship. His research focuses on strategic marketing, sales leadership, and business strategy execution, emphasizing practical applications for real-world business challenges.
Marshall’s educational background includes a Ph.D. in Marketing (Oklahoma State University), an MBA and BSBA (University of Tulsa). His career spans sales management roles at Warner-Lambert and Target Corporation before transitioning to academia. He has authored influential textbooks such as Marketing: Real People, Real Choices and Sales Force Management, and co-edits key journals like Journal of Personal Selling & Sales Management.
His research interests center on marketing strategy, sales force management, and the integration of technology into sales processes. Notable themes include AI-driven sales practices, customer migration in B2B contexts, and the ethics of sales subcultures. Marshall advocates for impactful scholarly contributions, emphasizing real-world relevance in his editorial work.
Marshall holds prestigious awards, including the Lifetime Achievement Award from the AMA Selling and Sales Management SIG and recognition in the DSEF Circle of Honor. He actively serves on boards for marketing associations and promotes collaborative research through global academic networks. His work underscores the synergy between theoretical rigor and practical business solutions.
