Martina Hutton

Martina Hutton is a Senior Lecturer in Marketing at the School of Business and Management, Royal Holloway, University of London. She co-directs the Centre for Research into Sustainability (CRIS) and serves as Associate Editor for the Journal of Marketing Management. Her work bridges transformative consumer research, social justice, and sustainability.

• Director of Research Impact
• Co-Director, CRIS
• Member, Transformative Consumer Research Advisory Board

Educational Background

• PhD in Human Sciences

Research Focus
Dr. Hutton investigates consumer poverty, social-material exclusion, and sustainable communities. Her methodological approach emphasizes alternative representations of marginality and ethical research practices, addressing issues like hunger, gender disparities, and post-prison reintegration. Recent projects include climate equity in resource-deprived communities and radical community response-ability.

Article Trends
Recent publications focus on pandemic-era care allocation, transformative consumer research ethics, and critical analyses of mothering ideologies. These works align with her expertise in marginalized populations and sustainable practices.

Scientific Awards

• 2024 AMA-EBSCO-RRBM Award (Finalist)
• 2024 Royal Holloway Teaching Excellence Prize – Commendation
• 2018 Academy of Marketing Funding Award
• 2017–2018 ACR TCR Grants

Advisory & Grants
She has secured funding from the Academy of Marketing, Association for Consumer Research (TCR Grants Program), The Marketing Trust, EPSRC (HDI Network), and the Irish Research Council. Her editorial roles include guest-editing special issues on transformative consumer research and impact pathways.