معرفی
Professor Lynn Sudbury-Riley holds a Chair in Marketing and is Director of Research for the Marketing Subject Group at the University of Liverpool's Faculty of Humanities and Social Sciences. Her work bridges marketing, healthcare, and social policy, focusing on consumer vulnerability in contexts like palliative care, bereavement, homelessness, and dementia. She leads interdisciplinary research initiatives funded by hospices, NHS trusts, and international organizations.
- Awarded the 2025 AMA-EBSCO-RRBM Award for Responsible Research in Marketing
- Recipient of multiple international research and teaching awards
- Consulted for SMEs, major brands, and public sector entities
Her research emphasizes lived experiences, particularly through the Trajectory Touchpoint Technique, informing healthcare service design and policy. Notable projects include evaluating hospice-at-home services, analyzing digital health literacy among older adults, and examining the psychological impact of pandemic-related bereavement.
Teaching focuses on applied, real-world assessments with a 2021 Faculty Teaching Excellence Award. Professional roles include grant评审, ethics committee membership, and expert testimony to UK Parliament and the COVID-19 Statutory Inquiry.
- Key collaborations: East Cheshire Hospice, Royal Liverpool Hospital, Institute of Life Course and Medical Sciences
- Research groups: Organisational and Employee Wellbeing Centre
