معرفی
Kristen Duke is an Assistant Professor of Marketing at the Joseph L. Rotman School of Management, University of Toronto, and a Research Fellow at Rotman's BEAR Center since 2019.
- PhD in Marketing, UC San Diego
- B.A. in Economics and Psychology, The College of New Jersey
Her research focuses on decision-making environments that impact:
- Financial well-being (saving, spending, risk-taking)
- Health outcomes (mental & physical)
- Cognitive performance (technology interaction)
- Collective behaviors (sustainability & politics)
Recent publications examine quantity-integrated selling formats (Marketing Science), experiential-material happiness (J. Consumer Psychology), and mental healthcare access (Nature Medicine). Her work shows:
- Integrated purchase/quantity decisions boost sales by 12%
- Material and experiential consumption can coexist for maximum happiness
- Procedural fluency creates overconfidence in performance
- Temporal decision-action gaps reduce guilt and self-regulation
- Smartphone proximity decreases cognitive capacity by 10-15%
- Incentive framing shapes social norm perception
Major awards include:
- 2025 Poets & Quants 40 Under 40
- 2023 MSI Young Scholar
- 2022 Petro-Can Young Innovator
- 2021 AMA-EBSCO-RRBM Responsible Research Award
- 2019 JCR Ferber Award
- 2020-2023 4x Rotman Teaching Award
- 2020 Financial Times #1 Business School Social Impact Paper
She advises:
- PhD candidates: Lorenzo Cecutti, Dana Turetski, Stephanie Schwartz
- CREATE research lab as co-advisor
- Laidlaw Scholars Program
- Choice architecture for democratic reform
- Feedback solicitation mechanisms
- Long-term behavioral nudges
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