Lynn Kwak

Lynn Kwak is a Professor in the Marketing department at Southern Connecticut State University. She holds a Ph.D. from Florida State University, an M.A. in Retailing from the University of Minnesota, and a B.A. in Product Development from Ewha Women's University. Her teaching focuses on marketing management, retailing, and consumer behavior, with undergraduate courses like MKT 200, MKT 327, and MKT 341, and graduate courses including MBA 505.

• American Marketing Association
• Association for Consumer Research
• Society for Consumer Psychology

Her research examines multicultural consumer buying behavior, particularly consumer disidentification, cross-cultural adaptation, and the impact of identity on purchasing decisions among immigrant populations. She has also explored topics such as genetically modified food labeling, impulse buying behaviors, and the role of retail environments in consumer psychology.

Lynn's peer-reviewed publications span journals like the Journal of Empirical Generalizations in Marketing Science and Australasian Marketing Journal, reflecting her expertise in multicultural consumer dynamics. Key trends in her work include cross-cultural validation of marketing models, ethnic consumer studies, and the intersection of environmental concerns with consumer trust.

With prior industry experience in managerial roles engaging Hispanic clients in Chicago, she brings practical insights to her academic work. Her email contact is kwake1@southernct.edu.