Kyuseop Kwak

Kyuseop Kwak is a Lecturer in the Marketing Discipline Group at the University of Technology Sydney (UTS), within the Business School. He has held this position since July 2007. Dr. Kwak specializes in consumer choice modeling, focusing on household multiple-category decisions, menu choice, and product bundling. His teaching responsibilities include courses such as Marketing Research, New Product Marketing, Marketing Analytics, and International Marketing.

He earned a PhD in Marketing from the University of Iowa and an MS in Marketing Research from the University of Wisconsin-Madison. Prior to academia, he worked as an analytical intern at A.C. Nielsen and at Hyundai Research Institute.

His research has been published in journals like Journal of Retailing, Australasian Marketing Journal, and Journal of Travel Research. He actively participates in academic service, serving on editorial boards for the Asia Marketing Journal and Journal of Marketing Thought, and has reviewed at conferences like INFORMS Marketing Science.

Dr. Kwak has advised research projects on topics such as product recalls, entertainment science, and online referrals, demonstrating expertise in applying theoretical frameworks to real-world marketing challenges. His funded research focuses on category management, brand competition, and econometric modeling.