معرفی
Atmadeep Mukherjee is an Assistant Professor of Marketing at the Goddard School of Business & Economics, Weber State University, joining in fall 2022. He earned his PhD in Marketing (2022) and MBA (2017) from the University of Arkansas and a BS in Power Engineering (2015) from Jadavpur University, India.
- Research Focus: Retailing (free-gift promotions, online reviews, influencer opinions, return policies) and service industry (imperfect produce sales, restaurant menu optimization).
- Teaching Interests: Marketing Concepts & Practices, Social Media Marketing & Strategy, Digital Marketing, Analytics.
- Professional Roles: Former Shopper Insights professional at Samsung (Walmart account) and active member of the Journal of Consumer Marketing Editorial Review Board.
- Publications: Appeared in Journal of Consumer Marketing, Journal of Services Marketing, and Journal of Retailing.
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