معرفی
Jenny Balkow is a Senior Lecturer at the University of Borås, Faculty of Textiles, Engineering and Business, Department of Business Administration and Textile Management. She joined the university in 2009 and serves as Program Manager for the Master's Programs in Textile Management and Fashion Management and Marketing. Her roles include Deputy Head of Department for Internationalization, Education Manager for Master/Magister Fashion Management, and TXT Director for the Nordic European Culture Center, Shanghai, China.
- Research Focus: Textile and fashion management, consumer behavior in digital and physical retail, supply chain dynamics, and international business strategies.
- Key Contributions: Explored mobile shopping's impact on domestic retailscapes, impulse buying behavior, data-driven customer understanding, and sourcing from China.
- Publications: Co-author of peer-reviewed conference papers and articles in journals like Journal of Praxis in Higher Education, with a focus on retail practices, digitalization, and cross-cultural consumer trends.
- Labs/Teams: Collaborates with the Nordic European Culture Center and contributes to the university's Textile Management research initiatives.
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