معرفی
Lay Peng Tan is a Senior Lecturer at the Department of Marketing, Macquarie Business School, Macquarie University. With a career spanning academia and industry, she specializes in green marketing, sustainability, and digital marketing. Her work focuses on aligning marketing practices with responsible consumption and production, evidenced by her co-edited book Industry and Higher Education: Case Studies for Sustainable Futures.
- 2005: Best Paper Award (ANZMAC)
- 2017: Vice Chancellor’s Citation for Student Learning
- 2019: Macquarie Business School Student-Nominated Teaching Award
- 2023: Vice-Chancellor's Student-Nominated Learning & Teaching Award
Tan actively supervises students in areas like consumer forgiveness, brand image, and digital marketing. Her research projects (2013-2017) addressed green marketing gaps and industry-education alignment. She serves on ethics committees and leads student engagement initiatives, including the World Vision Student Challenge.
