معرفی
Helen Siuki is a Senior Lecturer and Director of Education in the Department of Marketing at the Macquarie Business School, Macquarie University, Sydney, Australia. She holds a PhD in Marketing from Macquarie University and specializes in digital and social media marketing, consumer engagement, and motivational psychology.
- Research: Focuses on brand activism, health communication, and incentive-based marketing.
- Teaching: Expertise in marketing research, quantitative/qualitative methods, and consumer behavior.
Recent Research Trends: Helen's work explores the intersection of social media, brand purpose, and health messaging, including predictive modeling applications in security opportunities. Her 2023 ANZMAC conference paper examined regulatory-focused engagement for health messages, while her 2022 article in Journal of Business Research analyzed woke brand activism.
Scientific Awards:
- Vice-Chancellor's Learning and Teaching Award - Learning Innovation Category (2022)
- Macquarie Business School Early Career Award (2021)
- Vice-Chancellor's Highly Commended Finalist (2021)
Grants & Projects: Helen received the MQBS Course Success Grant for Department of Marketing and co-led a 2017 project on predictive modeling for security opportunities. She also participated in the 2024 “Predicting Winning Opportunities” project.
