معرفی
Jana Bowden is a Professor in the Department of Marketing at Macquarie Business School, Macquarie University. She currently holds the Faculty leadership role of Chair of Ethics and serves as an Associate Editor for the European Journal of Marketing. Her media engagements have reached a global audience of 30 million, and she has been recognized in the Stanford University Top 2% Scientists Citations list (2020).
- Senior Fellow, Higher Education Academy (UK)
- Recipient of Australian Government, Vice-Chancellor, and Faculty-level teaching excellence awards
Her research examines consumer engagement/disengagement dynamics, brand relationships, and higher education marketing. Recent projects include metaverse customer experience measurement and content marketing in social media. Her 2025 articles explore avatar self-congruity, platform design, and justice perspectives in service contexts.
Scientific awards include:
- Australian Awards for University Teaching (Government) 2018 DVC Nomination
- Macquarie University Vice-Chancellor’s Award for Teaching Excellence (2017)
- Dean's Award for Research Excellence (2010)
Jana provides consultancy on consumer behavior analysis, brand strategy, and student experience measurement. She supervises research collaborations and speaks at industry events as a marketing thought leader.
