معرفی
Rico Piehler is a Senior Lecturer at the Department of Marketing within Macquarie Business School, Macquarie University, Sydney, Australia. His academic journey began at the University of Bremen, Germany, where he studied Business Studies and Economics before earning his Doctor of Economics and Social Sciences (summa cum laude) in 2010.
- Education:
- Doctor of Economics and Social Sciences (2010), University of Bremen
- Diplom-Ökonom (2005), University of Bremen
- Research Interests:
- Internal & Employer Branding
- Brand Communication & Social Media Marketing
- City Branding & Brand Competitiveness
- Academic-Practitioner Gap
Rico's research focuses on developing robust branding frameworks with practical applications, particularly in measuring brand competitiveness and advancing internal branding strategies. His work spans academic-practitioner collaborations, with recent projects addressing the academic-practitioner gap in branding research.
Rico's publications in journals like Journal of Product & Brand Management and European Journal of Marketing reflect his expertise in branding theory and practice. He emphasizes actionable insights through co-authored textbooks and practitioner-focused articles.
Scientific awards include multiple Best Paper Awards at ANZMAC conferences (2018, 2021, 2023) and recognition as a Highly Commended Finalist in Macquarie University's 2023 Vice-Chancellor's Learning and Teaching Awards. He supervises PhD and Master of Research students in branding-related topics, applying a research-led teaching philosophy that combines enthusiasm with academic rigor.
Rico actively contributes to academic leadership as Associate Editor for Journal of Product & Brand Management and through editorial board memberships. He collaborates with industry partners like Deutsche Post DHL and Deutsche Telekom, addressing strategic branding challenges such as brand positioning and identity development.
