معرفی
LayPeng Tan is a Senior Lecturer in the Department of Marketing at Macquarie Business School, specializing in teaching undergraduate Digital Marketing and postgraduate courses like Introduction to Marketing Management and Applied Marketing Strategy. Her philosophy centers on delivering relevant, practical skills to bridge academia and industry. She emphasizes real-world learning through curriculum design focused on employability, active learning workshops, and industry partnerships that offer students internships and authentic problem-solving opportunities.
Her teaching approach prioritizes clarity, empathy, and student engagement. Key elements include well-organized course materials, tailored feedback, and fostering a supportive environment where students feel valued. Students praise her for enhancing their professional readiness and fostering enthusiasm for learning. LayPeng actively cultivates relationships with industry partners, integrating real marketing challenges into assessments and enabling students to apply for internships through competitive applications.
LayPeng was honored with the 2023 Vice Chancellor’s Learning and Teaching Award (Student Nominated), recognizing her innovative and impactful teaching practices. Her strategies emphasize five core fundamentals: organized course materials, clear concept explanations, timely feedback, proactive student progress monitoring, and a caring classroom atmosphere.
