معرفی
Professor Lada Timotijevic is an Associate Professor and Head of the Department of Psychological Sciences at the University of Surrey. She also serves as Deputy Director of the Food, Consumer Behaviour and Health Research Centre. Her expertise spans public health policy, consumer behavior, and risk governance. She holds a BSc and PhD from the University of Surrey, with a focus on identity processes and cross-cultural mobility.
Her research emphasizes the intersection of food policy, consumer decision-making, and sustainability. Notable projects include the COMFOCUS initiative to harmonize food consumer science methodologies and the SWEET Project analyzing EU regulatory frameworks for sweeteners. She has secured significant funding, including a £1.4m grant for vertical farming research. Her work often involves multidisciplinary collaboration, bridging academia, industry, and public stakeholders.
Key areas of focus include processed food classification challenges, smart home technology acceptance, and public engagement in science. She advises PhD students on topics like consumer perceptions of processed foods and genetic screening decision-making. Her publications span risk communication, food waste reduction, and ethical governance of health data platforms.
Recent projects highlight her commitment to FAIR data principles and responsible innovation in food systems. She actively participates in policy discussions, advocating for transparent and inclusive approaches to health and environmental challenges.
