معرفی
Jordan Etkin is an Associate Professor of Marketing at Duke University’s Fuqua School of Business, specializing in studies of goal pursuit, motivation, and time management. She explores how goal structures, variety in activities, and personal quantification impact behavior and well-being. Her research bridges consumer behavior, psychology, and decision science, with frequent publications in top-tier journals like the Journal of Consumer Research and Journal of Marketing Research.
- Education: PhD (Year not specified, but teaches since 2013)
Her research interests focus on the interplay between goals and personal resources (e.g., time), including unintended consequences of tracking behaviors like step-counting. Key themes include motivation dynamics, goal conflict resolution, and temporal resource allocation. She frequently engages with popular media, appearing in outlets like the New York Times and BBC.
Recent work (2020–2024) highlights topics such as time limits paradoxically increasing consumption, variety’s role in goal conflict, and machine learning’s applications in behavioral research. Her 2019 JCR Award underscores scholarly impact.
- Awards: 2019 JCR Awards Announcements (Recipient)
Teaching responsibilities include the Marketing Core class for Fuqua’s MBA program. While no lab teams are explicitly mentioned, her research themes suggest collaborative work in behavioral science and consumer studies.
