John I. Gountas

Professor John I. Gountas is an Adjunct Professor at the School of Law & Business, University of Notre Dame Fremantle Campus. He transitioned from a decade-long industry career in shipping, hospitality, and tourism to academia, specializing in marketing. He holds a PhD from the University of Reading and a master's in Psychological Assessments from the University of London. His teaching spans marketing strategy, consumer behavior, tourism marketing, and consumer decision neuroscience across undergraduate, postgraduate, and executive education levels.

Research focuses on consumer decision-making processes, cognitive styles, and neuromarketing, employing neuroscientific tools like EEG, eye-tracking, and fMRI. He has extensive consultancy experience in airline, tourism, and agricultural sectors, alongside international collaborations as a visiting professor in Sweden, Norway, Greece, Singapore, Thailand, and China.

John has authored 4 textbooks and over 60 refereed papers. His supervision includes numerous completed PhD and master’s theses. His work bridges industry experience with academic rigor, emphasizing practical applications of marketing strategies and consumer insights.