Sebastiaan Straatman

Sebastiaan Straatman is a Lecturer at the Academy for Tourism, focusing on neuromarketing applications in tourism and consumer behavior analysis. His research integrates neuroscience methods like EEG to study emotional responses to tourism marketing and destination branding. He has explored topics such as pandemic impacts on travel decisions, servicescape design effectiveness, and transportation accessibility for tourists.

Key research areas include crisis management in tourism, anticipatory emotions in vacation planning, and neuroscientific approaches to understanding consumer behavior. His work bridges psychological insights with practical marketing strategies, especially in volatile environments like post-pandemic travel.

Notable contributions include studies on how servicescapes influence safety perceptions during disruptions and the emotional consequences of vacation cancellations. His publications span peer-reviewed journals and conference papers, with a focus on applied tourism research.

Academic activities include guest lectures like 'Mijn bestemming in jouw brein' (2015) and media contributions discussing neurological aspects of tourism experiences.