Sebastian Zenker

Sebastian Zenker is Professor of Marketing and Academic Director of the Master in Sustainable Tourism and Hospitality Management at Copenhagen Business School. Specializing in place branding and over-tourism, he examines conflicts between tourists and residents, crisis management, and participatory marketing. His research appears in Tourism Management, Journal of Travel Research, and Environment and Planning A.

He employs quantitative methods to study destination choice during geopolitical crises and pandemic tourism behavior. As founder of placebrand.eu, he consults cities globally, including Berlin, Copenhagen, and Schleswig-Holstein. Current projects include 'The City Brand at the Tipping Point,' analyzing urban identity in times of overtourism and crisis.