Georgia Zouni

Dr. Georgia Zouni is an Assistant Professor in the Department of Tourism Studies at the University of Piraeus, Greece. She holds a PhD in Strategic Marketing of Tourist Destinations and an MBA in Tourism Management from the same university, complemented by a BSc in Operations Research and Marketing from Athens University of Economics and Business.

Her research focuses on:

• Tourism marketing and destination branding strategies
• Consumer psychology and emotional engagement in tourism
• Digital transformation of tourism experiences
• Crisis management (notably COVID-19 impacts)
• Niche tourism development (cultural, religious, gastronomic)

Her publication portfolio (2019-2025) demonstrates strong emphasis on destination experience design, digital consumer behavior analysis, and resilience strategies for tourism crises. Recent works explore AI applications, generational travel patterns, and emotional connections with destinations.

Awards:

• Best Full Paper Award at 17th Annual CHME Research Conference

She actively supervises doctoral, postgraduate and undergraduate students while participating in EU-funded research programs (ENI CBC MED, Interreg). Professional roles include:

• Council of Europe/EU Expert for Cultural Routes
• Head of Greek Project Team for Tourism Education Reform
• Advisor to multiple Greek ministries
• Founding member of OpenTourism network (16,000+ professionals)