Georgia Alexandrou

Dr Georgia Alexandrou is a Research Fellow at the University of Stirling's Institute for Social Marketing. She holds a PhD from the University of Stirling (2022) focusing on mobile EEG applications in elite athlete performance. Her work bridges neuroscience and public health, with expertise in neuromarketing and tobacco product strategies. She leads a multi-country study on tobacco/nicotine product marketing in Latin America and has authored groundbreaking research on nicotine pouch packaging in Scotland.

• Education: PhD in Neuroscience, University of Stirling (2022)

Her research interests center on the intersection of neuroscience (EEG/eye-tracking) and public health, particularly examining how packaging and marketing strategies influence consumer behavior for nicotine products. She has collaborated with organizations like Cognition Ltd and Aston University to develop neuromarketing toolkits and conducted large-scale consultancy projects involving focus groups, surveys, and data analysis.

Georgia coordinates transnational research projects addressing tobacco industry marketing practices, contributing to evidence-based public health policies. Her innovative methodologies combine traditional public health approaches with cutting-edge neuroscientific techniques.