Crawford Moodie

Professor Crawford Moodie is affiliated with the Institute for Social Marketing and Health at the University of Stirling. Since 2007, his research has focused on the commercial marketing of tobacco, alcohol, and gambling, examining their impact on consumer attitudes and behavior.

• Specializes in tobacco and nicotine packaging research
• Lead investigator on over 20 packaging-related projects
• Author of 150+ publications/reports

Research Focus: Tobacco packaging strategies, health warnings, standardized packaging, product innovation (e.g., flavor capsules), and marketing regulation. His work contributes to public health policy development and evaluation.

Teaching: Supervised multiple PhD students on tobacco and alcohol marketing topics.