Nathan Critchlow

Nathan Critchlow is a Research Fellow at the Institute for Social Marketing and Health within the Faculty of Health Sciences and Sport at the University of Stirling. He specializes in quantitative methods to analyze marketing activity and its association with health-related knowledge, attitudes, and behaviors in consumers.

His research interests span across several domains of public health marketing:

• Tobacco control and standardized packaging research
• Alcohol marketing exposure among adolescents and young adults
• Food and gambling marketing analysis
• Digital marketing and new media impacts on health behaviors
• Sport sponsorship and pricing strategies

Dr. Critchlow's work focuses on understanding how various marketing techniques influence consumer health behaviors, with particular emphasis on substances and products that impact public health. His research often involves analyzing real-time retail data to monitor price and market changes following regulatory interventions.

Among his notable recognitions is the Griffith Edward's Academic Fellow position with the Society for the Study of Addiction, which supports his research in addiction-related fields.

His work contributes to the University's research themes in 'Living Well' under the broader 'Health & Behaviour' research program, with 79 research outputs to his name as indicated in his profile.