Gordon Ross

Gordon Ross is a researcher at the QUT Business School, Queensland University of Technology, with affiliations at Macquarie University. His work spans social marketing, public health, and behavioral economics, focusing on alcohol policy, gambling harm, energy consumption, and health equity.

Research Interests:

• Developing critical frameworks for social marketing to address harm reduction (alcohol, gambling).
• Examining energy consumption behaviors among older Australians and CALD communities.
• Applying behavioral insights to pandemic prevention and policy implementation.

Article Trends: Recent publications analyze indigenous health rituals, energy equity for marginalized populations, and digital sports betting practices. His work integrates theories like molar/molecular consumption and consumer-dominant social marketing.