معرفی
Jay Mandel is an Adjunct Professor at Kent State University's College of the Arts, School of Fashion, and also teaches at Fairfield University. He is a brand coach, marketer, consultant, and entrepreneur with extensive experience in strategic communications and brand development.
- Adjunct Faculty, Kent State University
- Adjunct Faculty, Fairfield University
- Trainer, Association of National Advertisers
He holds a Bachelor’s degree in Marketing, Entrepreneurship & Emerging Enterprises, and Information Studies from the Whitman School of Management at Syracuse University and a Master’s in Strategic Communications from Columbia University.
Jay Mandel's research and professional interests center on brand strategy, authenticity, core values, and the emotional connection between brands and customers. His work emphasizes purpose-driven marketing, leveraging technology, networking, and trust to build meaningful customer relationships. He advocates for a model of sustainable and meaningful business growth grounded in authenticity, intention, and implementation.
Jay is the author of Brand Strategy in Three Steps, which forms the foundation of his consulting and teaching methodology. His thought leadership explores topics such as AI in marketing, identity, segmentation, customer respect, and modern marketing organization design. He actively publishes insights on platforms like LinkedIn and TikTok, focusing on how brands can move beyond performative strategies to embrace genuine customer engagement.
Jay is the principal of Your Brand Coach, where he provides coaching and mentorship to individuals and enterprises seeking to align their values with their commercial strategies. He has led award-winning global campaigns for Mastercard across 220 markets, focusing on social and content marketing platforms, analytics, and brand consistency.
He is actively involved in professional development and community engagement through speaking, training, and consulting. He does not appear to supervise students or lead formal research teams or labs.
