معرفی
Bruno Giuseppe Busacca is a Full Professor in the Department of Marketing at Bocconi University, affiliated with the SDA Bocconi School of Management. He has held significant administrative roles including Dean of Development and Alumni Engagement (2016–2022) and Dean of SDA Bocconi School of Management (2012–2016). His academic career includes leadership positions such as Director of the Marketing Department (1998–2003) and Director of Executive Education Custom Programs (2004–2008).
Busacca holds a cum laude degree in Business Administration with a marketing specialization. His research focuses on consumer behavior, strategic brand management, and customer value management. He has advised on brand valuation, consumer protection, and damages from unfair competition.
His publications span topics like brand authenticity in corporate museums, ethical consumer responses, and the impact of financial constraints on creativity. He has contributed to journals such as Journal of Business Research and Journal of Product Innovation Management.
Busacca teaches courses on consumer analysis, brand building, and marketing strategy. His work integrates theoretical frameworks with practical business challenges, emphasizing strategic marketing decisions and consumer-centric approaches.
