معرفی
Cristian Chizzoli is a Lecturer at Bocconi University, teaching graduate courses in Strategic Marketing, Marketing Management, and Consumer Behavior. He holds a PhD in Business Administration and Management from Bocconi University (2003) and a cum laude undergraduate degree in the same field (1997). His research focuses on customer value analysis, digital marketing strategies, and consumer decision-making processes.
Education:
- Bachelor's: Business Administration & Management (Marketing), Bocconi University, 1997 (cum laude)
- PhD: Business Administration & Management, Bocconi University, 2003
Research emphasizes strategic marketing frameworks, market segmentation, and the application of customer satisfaction metrics. His publications explore topics like competitive analysis, marketing plan design, and value-based pricing strategies.
Teaching includes courses such as DIGITAL MARKETING, MARKETING MANAGEMENT - ADVANCED, and BRAND BUILDING AND PERFORMANCE MEASUREMENT. He has contributed to Bocconi's Marketing@Bocconi series, focusing on value transfer and competitive strategy.
No scientific awards are explicitly mentioned in the provided text.
