Giovanna Padula

Giovanna Padula is an Associate Professor of Marketing at Bocconi University, where she also directs the MSc in Marketing Management. She holds a PhD in Business Administration and Management from Bocconi University (1999) and a Bachelor’s in Business Administration (1994). She has held visiting scholar positions at the Wharton School (2003-2004) and the Scheller College of Business, Georgia Tech (2011-2012). Her research focuses on inter-firm networks, technological innovation, and relational markets.

Her academic journey includes a visiting student role at Uppsala University (1997-1998). Her teaching spans courses such as Industrial Marketing, Marketing, and Business Markets, reflecting her expertise in strategic and industrial marketing.

Her publications explore topics like SME innovation, network evolution in mobile communications, and the interplay between attribute performance and consumer satisfaction. She has contributed to journals like *Technovation*, *Long Range Planning*, and *Marketing Intelligence & Planning*.

No scientific awards are explicitly mentioned in the provided text. Her professional activities include advising and grants, though specific details about these are not listed. She is affiliated with Bocconi’s marketing department, contributing to both academic and practical advancements in business strategy and networks.