معرفی
Prof. Jaap Wieringa is a Full Professor of Research Methods in Business at the University of Groningen's Faculty of Economics and Business, Department of Marketing. He holds an MSc in Econometrics (1994) and a PhD in Economics (1999), both from the University of Groningen. His research focuses on Data Science, Marketing Analytics, and Privacy, with notable contributions to the understanding of privacy-utility trade-offs and digital transformation challenges. Wieringa has been recognized as one of the top teachers in his faculty, winning the 'Best Teacher of the Year' award three times and the 'Web-Prize' for best teacher in 2011. He has co-authored influential books such as *Creating Value with Data Analytics in Marketing* and served as an editor for key journals like *International Journal of Research in Marketing*. His work bridges academic rigor with practical applications, including consultancy in quality improvement programs like Six Sigma. Wieringa also holds a visiting professorship at Exeter Business School and has taught globally. His current research emphasizes privacy in data science and marketing model building.
Wieringa’s extensive publications span journals like *Journal of Marketing* and *Journal of Interactive Marketing*, addressing topics such as pharmaceutical marketing, consumer privacy, and energy market dynamics. His teaching spans all academic levels, with a focus on data-driven methods. Ancillary roles include board memberships in the Data & Insights Network and EMAC, reflecting his leadership in marketing academia.
