معرفی
Prof. Dr. Peter C. Verhoef is the Dean of the Faculty of Economics and Business at the University of Groningen and holds the rank of Professor of Marketing. He leads the Faculty as Pro-Rector of the University and has founded the University of Groningen Business School (UGBS) and the Groningen Digital Business Centre. His academic career began with a Ph.D. from Erasmus University Rotterdam (2001).
His research focuses on customer management, multi-channel strategies, and big data analytics in marketing. He has published widely in top-tier journals like the Journal of Marketing and Marketing Science, earning prestigious awards including the Sheth Award and the Donald R. Lehmann Award. He serves on editorial boards of leading journals and is an EMAC Fellow and Academic Fellow of the Marketing Science Institute.
Prof. Verhoef is actively involved in executive education and founded the Customer Insights Center. His 2021 book Creating Value with Data Analytics in Marketing emphasizes data science and AI. He chairs the Deans Economics and Business NL and holds advisory roles at institutions globally, including the National Sun-Yat-Sen University and Stellenbosch Business School.
