معرفی
Ivana Brdar is a researcher and academic faculty member at Singidunum University’s Faculty of Tourism and Hospitality Management in Belgrade, Serbia. She holds a PhD in Tourism Management (2016), building on prior Master’s (2009) and Bachelor’s (2008) degrees from the same institution. Her work focuses on tourism marketing, consumer behavior, digital transformation, and sustainable practices. She has authored/co-authored books like Marketing u sportu (2019) and Ponašanje i zaštita potrošača u turizmu (2018), and contributed to over 50 peer-reviewed articles and conference papers. Key research areas include neuromarketing applications in food industries, social media’s impact on tourism decisions, and the role of digitalization in education. She has led projects such as the Master Plan for Sustainable Rural Tourism Development in Serbia (2010) and collaborated on initiatives like SIGMUS (2013). Her recent work explores wellness tourism, eco-conscious consumer behavior, and the implications of online learning during the pandemic.
Education Background:
- Bachelor of Tourism Management at Singidunum University (2004–2008)
- Master of Business Systems in Tourism & Hospitality at Singidunum University (2008–2009)
- Doctorate in Tourism Management at Singidunum University (2010–2016)
- High School Diploma in Tourism Technician from High School of Tourism and Hospitality (2000–2004)
Research Interests:
- Marketing strategies in tourism and food industries
- Consumer psychology and behavior analysis
- Impact of digital technologies on education and hospitality
- Sustainable tourism practices and regional branding
Grants & Projects:
- Master Plan for Sustainable Rural Tourism Development in Serbia (2010)
- SIGMUS (Strengthening Student Role in University Governance, 2013)
Labs/Teams: Active in Singidunum University’s research initiatives, including the Singidunum University Institute for applied studies and conference organization (e.g., SITCON, Sinteza). Her work frequently intersects with industry partners in Serbia’s tourism and hospitality sectors.
