معرفی
Jelena Gajić is a Professor at Singidunum University, Belgrade, affiliated with the Faculty of Business and the Department of Marketing. Her academic journey includes a Doctoral degree from Singidunum University (2008–2011), a postgraduate degree in International Marketing from the Faculty of Economics, University of Belgrade (2001–2004), and a Bachelor's in Marketing from the same faculty (1992–1997). She has contributed extensively to academic literature, co-authoring books like Advertajzing and Marketing u turizmu i hotelijerstvu.
Her research focuses on digital marketing, tourism management, consumer behavior, and the application of technology in education and business. Key areas include AI-driven marketing strategies, social media analytics, and IoT applications in tourism. She has also explored post-pandemic travel behaviors and youth employment dynamics in Serbia versus the EU.
Dr. Gajić's work spans conferences such as Sinteza, SITCON, and international collaborations. Her recent studies address AI in creative industries, cryptocurrency price prediction, and toxic comment detection using NLP. She actively engages in Singidunum's academic initiatives, including editorial roles and institutional branding strategies.
