معرفی
Milan Gajić is a Lecturer at the Department of Digital Marketing within the Faculty of Media and Communications at Singidunum University in Belgrade, Serbia. He teaches courses in Email Marketing and Internet Advertising.
His research focuses on digital marketing practices, particularly in internet advertising and search engine optimization (SEO). Gajić combines practical industry experience with academic instruction, bringing real-world insights to his teaching.
His primary publication, SEO: From Theory to Practice (2020), co-authored with Professor Dr. Nataša Krstić, serves as a comprehensive guide to SEO methodology, terminology, and techniques for successful website positioning on search engines. The book covers historical SEO practices, web analytics, website performance analysis tools, user experience, sales funnel improvement, and technical-programming website optimizations.
Gajić has presented his work publicly, including a book talk and Q&A session titled 'How to Successfully Optimize Your Website?' held on October 14, 2020, on the Faculty of Media and Communications Facebook page.
He gained teaching experience as a student demonstrator at the Digital Marketing study program before becoming a lecturer, and has conducted training in online advertising for both domestic and foreign companies.
Additionally, Gajić is one of the founders of an agency and online magazine dedicated to productivity and digital marketing, demonstrating his commitment to the field beyond the academic setting.
