معرفی
Prof. Dr. Natasa Krstic is a Full Professor at the Faculty of Media and Communications (FMK), University of Singidunum, Serbia. With over 15 years in international finance and marketing, she transitioned to academia after earning her Ph.D. in Management Sciences and specialist certifications in Digital Marketing (IDM, UK) and SEO (UC Davis, USA).
- Education: Ph.D. in Management (2014, Singidunum), Professional Diploma in Digital Marketing (IDM, 2015), Google Analytics/AdWords certified
Her research spans Digital Marketing, Search Engine Optimization, Socially Responsible Business, and Children's Digital Rights. Articles analyze SEO implementation, chatbot adoption, and CSR strategy in Serbia. She leads an Erasmus+ project to upskill librarians in digital marketing (2024) and has authored 34 publications, including the book SEO: From Theory to Practice (2020).
Scientific contributions include:
- Testing synergy between website management and SEO
- Analyzing business impact on children's rights
- Evaluating digital transformation in banking
Active in international consulting (UNICEF, EU projects, GIZ), she drafted Serbia's National Academy for Public Administration communication strategy and serves as an accredited lecturer for state administration training. Her work bridges private sector experience with academic rigor, focusing on ethical digital practices and inclusive technology.
