معرفی
Igor Chernyshevsky is a Visiting Professor at the Faculty of Media and Communications (FMK) of Singidunum University in Belgrade, Serbia. With over 15 years of experience in digital advertising, he has expertise in web development, digital project management, digital media planning, and comprehensive digital strategies. He coordinates the DIMAQ program for Serbia and serves on the IAB Europe education committee.
His research area focuses on display advertising and programmatic media rental, aligning with his professional role in digital marketing. While he has contributed to publications such as planning GDPR compliance and analyzing digital marketing trends, specific article years and details are not explicitly provided in the text. He actively engages in academic and industry seminars, including regional conferences like Webiz, Kaktus, Spark.me, Digital Day, and Dare to be Original.
Chernyshevsky currently works as Digital Product Development Director at Wireless Media, overseeing integration and development of new digital products and services. His career includes leading the digital sector at Direct Media United Solutions, Serbia's largest communication agency, where he managed over 500 digital projects and created advanced campaigns.
- Scientific Awards: IAB MIXX award for 2018
- Education: Not explicitly mentioned in the text
