معرفی
Sanja Lalević serves as a Lecturer at the Faculty of Media and Communications (FMK) of Singidunum University in Belgrade, Serbia, while concurrently holding the industry position of Facebook Lead for Serbia at Httpool, the official Balkan representative of Facebook. Her dual expertise bridges academic instruction and professional digital marketing leadership.
She earned her Master's degree in English Language and Literature from the Faculty of Philology at the University of Belgrade, establishing her foundational academic credentials before transitioning into the marketing sector.
Her research and professional focus centers on Digital Marketing, with specialized expertise in Social Media Marketing, Digital Media Strategy, and integrated Communications. With over 15 years of industry experience, she previously led the digital media sector at Direct Media agency and actively shapes regional marketing standards through professional associations.
Leveraging this industry authority, she has been invited as a visiting lecturer at the University of Belgrade's Faculty of Economics and Faculty of Organizational Sciences, as well as the University of Arts' Faculty of Dramatic Arts.
- Best Lecturer at AcademIAA educational project (IAA Serbia), 2017
Her institutional influence extends beyond teaching through her presidency of IAB Serbia's Assembly since 2017 and leadership of the IAB Research Committee, where she drives industry research initiatives and digital advertising standards across the Balkans.
