معرفی
Aleksandar Petkovic serves as a Professor at the Faculty of Media and Communications (FMK), Singidunum University in Belgrade, Serbia, where he teaches Business Models in Online Media, Electronic Commerce, and Mobile Marketing courses across undergraduate and graduate programs.
His academic foundation includes:
- Master's degree in Computer Technology and Informatics from the Faculty of Electronics in Niš
Petkovic's research examines digital marketing ecosystems with emphasis on native advertising mechanics, paid content monetization frameworks, media innovation trajectories, and marketing automation integration. His industry-proven expertise bridges academic theory with real-world application, drawing from 20+ years designing mobile campaigns ranging from SMS marketing for SMEs to Hollywood blockbuster applications. This practical lens enables critical analysis of consumer engagement shifts and platform evolution in digital strategy.
Professional recognition includes:
- No formal scientific awards documented in source materials
Academic mentorship and research funding activities remain unreported in available documentation, though his industry leadership demonstrates significant knowledge transfer capacity. As former Director of IAB Serbia and DIMAQ master trainer, he developed certification curricula and delivered 20+ international conference lectures on mobile marketing innovation, establishing himself as a regional authority in digital strategy implementation and interactive marketing education.
