معرفی
Aleksandar Mihajlovic is a researcher and Art Director at Singidunum University, Serbia. With a doctoral degree in Contemporary Business Decision-Making (2022), a master's in Business Economics (2014), and a bachelor's in Computer Graphics and Design (2008), he combines academic rigor with creative leadership in the university's marketing strategy.
- Doctoral studies: Contemporary Business Decision-Making, Singidunum University (2022)
- Master studies: Business Economics, Singidunum University (2008–2014)
- Undergraduate: Computer Graphics and Design, Faculty of Informatics and Management (2005–2008)
- High school: Robotics and Flexible Production Systems Technician, Polytechnic Academy (1995–1999)
His research spans visual communication, digital marketing, and artificial intelligence applications in creative industries. Key contributions include
- Co-authoring 11 academic papers (2015–2025) on topics like Instagram ad effectiveness, techno-feudalism, and responsive logo design.
- Developing the scientific research portal 'Singipedia' and international magazine 'SingiLogos'.
- Participating in 7 global projects including Erasmus+ and TEMPUS initiatives.
His scientific awards include the JISA Discobolos Special Award (2010), IT Globus Award (2010), and Grafima Fair Special Award (2025). He serves on the organizing committee for conferences like Sinteza and Sitcon, and has judged marketing competitions while volunteering for NGOs like the City Organization of the Deaf of Belgrade.
