معرفی
Slavko Alčakovic is a Visiting Professor at the University of Singidunum in Belgrade, Serbia. Holding a PhD in Marketing and Trade from the same university, his academic journey includes a Master's in Financial Management and Investment Banking from Lincoln University (2008-2010) and a Bachelor's in Accounting and Auditing from the University of Singidunum (2004-2008). He primarily focuses on digital marketing, sports marketing, and consumer behavior, with particular interest in Super Bowl advertising trends, generational marketing, and media digitalization impacts.
- Education:
- BSc in Accounting & Auditing, University of Singidunum (2004-2008)
- MSc in Financial Management & Investment Banking, Lincoln University (2008-2010)
- PhD in Marketing & Trade, University of Singidunum (2010-2013)
Research Focus: His work examines digital marketing innovations (including NFTs and AI applications), political communication shifts from traditional to digital media, and hybrid learning dynamics. Publications frequently analyze Super Bowl advertising patterns (2017-2025), Generation Z's market behavior, and team cohesion in sports contexts.
Collaborative Work: Frequently collaborates with scholars like A. Belačić, V. Gavranović, and I. Savić across disciplines including marketing, education, and sports psychology. His research spans both academic journals (e.g., The European Journal of Applied Economics) and international conferences (Sinteza, SINERGIJA).
