معرفی
Ilija Savic is a researcher at Singidunum University in Belgrade, Serbia, affiliated with the Faculty of Business in Belgrade. He holds a Master's degree in Marketing and Trade and is currently pursuing a Doctoral degree in Contemporary Business Decision-Making.
- Education:
- Doctoral studies: Contemporary Business Decision-Making, Singidunum University (2021–2025)
- Master's: Marketing and Trade, Singidunum University (2020–2021)
- Undergraduate: Marketing and Management, Singidunum University (2016–2020)
His research focuses on tourism, marketing, and sustainable hospitality, with recent publications addressing eco-friendly rural hospitality, automated services in hospitality, emotional marketing strategies, and the impact of social media on tourism competitiveness. He also explores digital marketing innovations like NFTs and the evolution of online education post-pandemic.
His work often involves interdisciplinary collaboration, particularly with colleagues in tourism, marketing, and technology. Notable co-authored studies examine celebrity endorsement communication strategies, audit profession dynamics, and risk management in stigmatized tourist destinations.
