معرفی
Goran Tintor is a Professor in the Department of Media and Communications at the Faculty of Media and Communications, Singidunum University, Belgrade, Serbia. He concurrently serves as Marketing Data Intelligence Lead at DIRECT MEDIA United Solutions and co-founder of the startup Data Do, leveraging over 20 years of industry experience advising global brands including Coca-Cola, Google, Lidl, and McDonald's.
His academic credentials feature:
- Master's degree in Marketing and Economics from the University of Nottingham (2002), awarded the prestigious Chevening scholarship by the British Council
- Undergraduate degree in Marketing and Economics from the Faculty of Economics, University of Belgrade
Professor Tintor's research integrates Behavioral Economics with Marketing Strategy to decode consumer decision psychology. He pioneered Serbia's first Behavioral Economics course at FMK, addressing the fundamental question of why people buy through data-driven frameworks that bridge academic theory and commercial application. His industry work focuses on transforming marketing communications through advanced data intelligence and innovation.
Key recognitions include:
- Chevening scholarship for academic excellence
- International certification in digital transformation
He actively shapes industry standards as a member of the International Advertising Association Serbian Chapter and Effie Advertising Awards scoring committee. Professor Tintor extends his expertise through client consulting, international conference lectures across 10+ European cities, and leadership roles including Board Member of the Society for the Protection and Study of Birds of Serbia.
