معرفی
Didier Mayeur is an Associate Professor of Digital Marketing at KEDGE Business School, specializing in Search Marketing and User Experience (UX). He earned his PhD in Information and Communication Sciences from Aix-Marseille University in 2014 through a Cifre thesis co-developed with a European e-commerce leader. Prior to academia, he founded and sold a textile import-export company with an international B2B distribution network and robust B2C online operations.
His research focuses on optimizing digital marketing techniques using artificial intelligence, particularly in SEO, while exploring the psychology of internet users. Recent work examines the behavioral effects of repeated acquiescence in digital communication, blending social psychology with practical applications for online engagement.
