معرفی
Dimitar Jovevski is a Full Professor and Chair of E-business at the Department of E-Business, Faculty of Economics, Ss Cyril and Methodius University in Skopje, North Macedonia. He has served the institution since 2008, earning his MSc in 2011 and PhD in 2014 from the same faculty.
His educational background includes:
- PhD in Economics (2014, Faculty of Economics-Skopje)
- MSc in Economics (2011, Faculty of Economics-Skopje)
Professor Jovevski specializes in digital marketing and e-business with core expertise in Social Media Marketing (Facebook, Instagram, Google advertising), Search Engine Optimization, Digital Sales Funnels, and Digital Analytics. His research examines Big Data Analytics and AI adoption in Macedonian SMEs, e-commerce security, and pandemic-driven digital transformation. He actively consults for companies and start-ups to enhance their digital growth strategies.
His publication trends reveal consistent focus on North Macedonia's business landscape, with recent works analyzing ChatGPT in accounting, digital transformation productivity, and SME technology adoption. The research demonstrates strong empirical grounding in local business contexts while addressing global digital marketing challenges.
Teaching over 200 students annually, he delivers undergraduate courses in Digital Marketing and Social Media Marketing, alongside postgraduate instruction in Internet Marketing Tools and Applications. His professional engagement includes active profiles on Google Scholar, ORCID, and ResearchGate for disseminating academic contributions.
