Sasho Josimovski

Dr. Sasho Josimovski is a Full Professor at the Department of E-Business, Faculty of Economics within the Ss. Cyril and Methodius University in Skopje, North Macedonia. He holds leadership roles as Head of the Department of E-Business and member of the Dean's Board. His academic journey includes a PhD in 1996 from the Faculty of Economics, with a thesis on statistical analysis of economic time series. He has extensive international collaborations, including stays at institutions like Charles University (Prague), Arizona State University (USA), and the University of Deusto (Spain).

Education Background:

• Bachelor's in Informatics (1987) from Faculty of Electrical Engineering, Skopje
• Master's in Computer Science (1992) with thesis on fractal characteristics of economic models
• PhD in Economic Analysis (1996)

Research Interests focus on e-business innovation, digital transformation, gamification in education/HEIs, and consumer dynamics in digital markets. He actively coordinates postgraduate programs like E-Business Management (distance learning) and European studies in integration/communications. His work bridges technology adoption in SMEs, supply chain management, and the impact of social media on business strategies. Recent studies explore Gen Z perceptions of gamification in public policy and AI's role in consumer e-business experiences.

Professional Activities include:

• Coordinator of academic teams for postgraduate programs
• Leadership in curricula development for e-business and IT fields
• International advisory roles and visiting scholar appointments

Labs/Teams: Actively involved in multidisciplinary teams advancing e-commerce solutions, gamification frameworks, and digital strategies for SMEs in developing economies.