معرفی
Ivana Vasić is a researcher at Singidunum University's Faculty of Tourism and Hospitality Management. She holds a doctoral degree in Modern Business Decision Making (2021), a Master's in Tourism and Hospitality Systems (2021), and a Bachelor's in Tourism and Hospitality Management (2020) from the same institution. Her research focuses on creative industries, sustainable tourism, and digital marketing strategies, particularly in Serbia and related regions.
Her work explores the intersection of technology (e.g., AI) and tourism, including social media's role in creative industry promotion and geothermal energy applications in spa tourism. She has published in journals like The European Journal of Applied Economics and presented at conferences such as Sinteza and FINIZ.
Her studies on ecotourism during the pandemic and wine tourism case studies demonstrate expertise in adapting tourism sectors to environmental and economic challenges.
