Isabella Soscia

Dr. Isabella Soscia is a Full Professor of Marketing at SKEMA Business School in France. She holds a Ph.D. in Management from Università Bocconi, Italy, and completed a visiting scholar program at the University of Michigan. Her expertise spans consumer behavior, consumption emotions, survey methodologies, and experimental research. She has held academic roles at SKEMA since 2022 and contributed to research centers like Marketing Interactions and Innovation. Key research themes include guilt-decreasing marketing appeals, green consumption, and technology adoption.

Education includes an HDR (Habilitation to Supervise Research) from Université de Lille (2023), a Ph.D. from Bocconi University (2003), and extensive postdoctoral research. She has supervised doctoral theses, including at Luiss Guido Carli University (2022). Her work bridges theoretical insights and practical applications, addressing topics like corporate social responsibility, cross-cultural marketing, and health communication.

Her articles explore consumer emotions in contexts such as climate change, luxury tourism, and mobility services. Notable contributions include studies on vicarious pride in gift exchanges and the efficacy of humor in HIV/AIDS prevention campaigns. She frequently presents at global conferences, emphasizing marketing ethics and behavioral economics.

Professional activities include thesis jury memberships and peer-reviewed journal contributions across disciplines like hospitality, sustainability, and cultural policy. Her research often intersects with policy-making, particularly in promoting sustainable practices and audience engagement strategies.