Isabella Ciampa

Dr. Isabella Ciampa is an Assistant Professor in the Department of Marketing at the University of Birmingham's Birmingham Business School. She specializes in marketing research with a focus on digital platforms, creativity, and consumer behavior.

Education:

• PhD in Business Administration (Marketing Specialization), HEC Paris, 2024
• MSc in Marketing Management, Bocconi University, 2017
• BSc in Economics and Management for Arts, Culture, and Communication, Bocconi University, 2015

Her research explores the intersection of digital environments and consumer culture, particularly focusing on creativity, fan communities, and gift-giving rituals. She employs qualitative and interpretive methodologies such as netnography, in-depth interviews, and guided introspections to understand content creation and exchange in online spaces. While her research trajectory emphasizes digital consumer behavior and community dynamics, no recent publications or specific research outputs are listed in the provided text.

No scientific awards or honors are mentioned in the available information.

There is no information available regarding her supervision of students or advising activities. Similarly, details about research grants, labs, or research teams are not provided in the current profile.