Magda Marchowska-Raza

Dr. Magda Marchowska-Raza serves as an Assistant Professor of Practice in Management and Marketing at North Dakota State University's College of Business. Her research bridges academic theory with industry applications in digital marketing, focusing on consumer-brand interactions within online ecosystems.

Education:

• PhD in Marketing, Manchester Metropolitan University, UK
• MA in Marketing and Social Communication, WSB University in Gdańsk, Poland
• BA in Marketing and Advertising, Vistula University, Poland

Her scholarly work investigates value co-creation in social media brand communities, fan dynamics in gaming/streaming platforms, and ethical privacy frameworks in digital spaces. She pioneers netnography methodologies to decode consumer behavior, with publications in the Journal of Product & Brand Management and presentations at the Academy of Marketing Science World Marketing Congress. Industry impact includes keynote speaking at the pro-manchester Creative Conference and judging the UK Paid Media and Global Content Awards.

Professional activities:

• Keynote Speaker: pro-manchester Creative Conference
• Judge: UK Paid Media and Global Content Awards