معرفی
Dr. Bjoern Asmussen is Senior Lecturer in Marketing at Oxford Brookes Business School, where he coordinates MSc programs in Marketing & Brand Management. His industry background includes brand strategy roles at Saatchi & Saatchi and Figtree.
Research Focus: Asmussen studies brand management democratization through digital platforms and the evolution of branded content. Current work examines consumer-brand co-creation in social media environments.
Industry Engagement: Advises Branded Content Marketing Association (BCMA) and judges Drum Content Marketing Awards. Collaborates with organizations including Harley-Davidson, Facebook, and L'Oréal in teaching and research.
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