معرفی
Kuldeep Banwait is Principal Lecturer in Marketing at Oxford Brookes Business School, involved in teaching, research, knowledge exchange, and line management. He teaches marketing strategy, international marketing, and brand management at undergraduate and postgraduate levels, while supervising research projects in branding, co-creation, and higher education marketing.
Research focuses on marketisation of higher education, student value perceptions, brand heritage, and CSR. His 2017 EdD thesis examined the intensified marketisation of English universities. Banwait consults for local businesses and has provided media commentary on marketing trends.
Key research themes:
- University business models vs. educational missions
- Consumer behavior in education
- Brand equity in academic institutions
Publications include analysis of post-Browne Review marketization dilemmas faced by senior managers.
