Segar Reddy

Segar Reddy is a Lecturer in Marketing at Oxford Brookes Business School. His teaching portfolio includes Brand and Marketing Communication, Placement Learning, and Marketing Practice modules. As seminar lead for Brand Communication, he emphasizes practical applications in marketing management.

Research focuses on policy and social marketing implications, with publications examining co-creation strategies and unintended consequences of social media promotion. He supervises master's dissertations and client projects.